About the Tourism Ambassador Institute

The Tourism Ambassador Institute^® (TAI) is the accrediting body for the Certified Tourism Ambassador™ (CTA) Program. In this capacity, the TAI accredits organizations in regard to their program of study for front-line hospitality employees and volunteers, leading to CTA certification. The accreditation process ensures that Accredited Providers conform to quality assurance standards and helps TAI to maintain a uniform standard of quality for the CTA designation nationwide.

The TAI grants Accredited Providers the licensing right to present, on behalf of the TAI, the CTA designation to those individuals who satisfactorily complete all program requirements.

As a result of the high standards maintained within the CTA accreditation process, the program holds a prestigious position within the convention & tourism industries and, as such, is more meaningful in the eyes of civic leaders, employers and, most importantly, front-line employees and volunteers who seek the certification.